Data literacy and storytelling for data journalism.

Objective

Tell stories with data—and how to use data to tell better stories—by combining design, data storytelling, and data visualization.

Contents

The content addresses data valorization and how to identify hidden opportunities within data. It explains how to set up effective processes—the data pipeline—for collecting, organizing, and analyzing data. The course highlights how to use data as raw material to generate innovation, improve communication, and reporting, and concludes with a practical workshop focused on designing an optimized data pipeline for a business context.

Methodology

The course follows a learn by doing methodology and research through design approach, where participants actively engage with data through hands-on exercises and practical workshops. This approach ensures that theoretical concepts are immediately applied in real-world contexts, fostering deeper understanding and practical skills development.

Expected results

Participants will understand the entire data lifecycle in a business setting, improve their ability to extract insights from collected data, and learn how to structure a data-based strategy to drive innovation and growth.

Target audience

Primarily intended for those working in communication, marketing, media, and strategy, the course is an effective tool to strengthen company cohesion. Its effectiveness further increases when extended to interdisciplinary teams, including technical professionals such as data analysts, data scientists, designers, and other key roles. This integrated approach encourages dialogue between diverse skillsets, improving the ability to collaborate and transform data into shared value for the organization.

Previous courses

• Jan 2025 EIEE Annual meeting - Visualizing data for climate science